Priyanka Gaywala
NYC-based Brand & Growth Strategist
Background
Priyanka (she/her) is a multi-hyphenate copywriter, media manager and strategist based in New York City. Having graduated with a Bachelor of Arts with honors, she majored in Mass Communication and Marketing. Most recently in May 2023, she also achieved her MS in Media Management from The New School.
With her background in digital marketing, Priyanka pivoted to explore the role of media in public policy through her Communications Specialist position at The Institute on Race, Power and Political Economy where she worked with The Office of High Commissioner at United Nations for several social and racial justice projects.
Throughout her career, Priyanka has worked in the content and creative strategy spheres of digital marketing while gaining in-depth knowledge of big data, market research and strategic content management through her Master of Science degree.
Experience
Communications Specialist - The New School
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Designed social media graphics for "Partnership For a Human Rights Economy" with the United Nations Human Rights Office.
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Increased social media presence for research grant facilitation by 28%.
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Conceptualized PR campaigns for the Henry Cohen Lecture Series, increasing event traffic and registrations.
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Coordinated with media outlets for press releases and managed event coverage within the tri-state area.
Social Media and Content Strategist - Admatazz
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Amplified brand awareness by 31% through compelling ad copy for global brands like Audi India, Skoda, Volkswagen, ICICI Bank, and Embry-Riddle Aeronautical University.
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Conceptualized engaging content for social media calendars, driving brand recognition and customer engagement.
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Strategized and executed data-driven paid media campaigns, resulting in optimized advertising effectiveness.
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Mentored interns in online reputation management, enhancing social listening capabilities.
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Monitored and optimized ad campaigns with Hootsuite and Google Analytics, achieving a remarkable 27% increase in sales and website traffic.
Influencer Marketing Intern - FCB Kinnect
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Amplified brand awareness by 31% through compelling ad copy for global brands like Audi India, Skoda, Volkswagen, ICICI Bank, and Embry-Riddle Aeronautical University.
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Conceptualized engaging content for social media calendars, driving brand recognition and customer engagement.
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Strategized and executed data-driven paid media campaigns, resulting in optimized advertising effectiveness.
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Mentored interns in online reputation management, enhancing social listening capabilities.
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Monitored and optimized ad campaigns with Hootsuite and Google Analytics, achieving a remarkable 27% increase in sales and website traffic.
Project Coordinator - Centre for Communication of Child Rights (UNICEF)
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Facilitated seamless coordination of media events with influential news publications, resulting in heightened awareness and extensive coverage for the Centre for Communication of Child Rights - UNICEF x PDPU partnership.
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Championed comprehensive communication strategies on behalf of the institute, delivering compelling messages to diverse audiences through social media channels.
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Spearheaded proactive PR outreach campaigns, establishing robust connections with key media stakeholders and exponentially expanding the organization's reach and influence.
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Optimized internal communications processes, fostering synchronized efforts, and enhanced productivity across multifunctional teams within the institute.
Education
2016-2020
Pandit Deendayal Petroleum University
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Graduated with 9.2/10 GPA
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Thesis on "Impacts of Influencer Marketing on Lifestyle Brands"