"Putting the infinite into words"
- priyankagaywala
- Nov 29, 2022
- 2 min read
Let's being, shall we? I am a 20-something woman in New York City, trying to find myself in this city and also some sense along the way.
Its been a while since I've hopped back on the creative writing wagon, especially after joining the corporate world and turning my writing into money thanks to the power of being grammatically correct. I'd like to think that writing has more power than just bringing in a steady income; I'd like to think that the commercialization of my words led to me being able to change people's perspectives on a brand and/or product and ultimately their buying behavior. There I go with the Ted talk again. Being a media student in NYC is trickling down into my creativity a little too much.

Whenever someone has asked me what do I like writing about, the first thing that comes to my mind is "my observations". Over the years I've learnt to better explain it though. The last time someone asked me this, I told them my focus is creative writing and romanticizing the mundane. They didn't quite get it. Which forced me down the rabbit hole of how I tend to romanticize things and people. It was an interesting discussion with this random stranger since it was the first time in a while someone asked me a question about my writing outside of branding, creatives and ad copy. The conversation turned out to be warmer than the cup of cinnamon hot chocolate in my hand at that moment. I explained that there is something about finding beauty in the most banal settings, where one rarely ever looks. And to be able to put it into words is a superpower in a world that has become nothing but 15 second videos on every media platform you consume. To be able to hold someone's attention with your words, words that aren't jarring in a way that makes you hibernate off the grid for a season or two, is a skill not a lot of us possess these days. They all are fighting for eyeballs while I fight for a split second to peek into your brain and settle there for more than a glance, more than a 15 second TikTok.
So here is an attempt to make this a digital diary of sorts, to note down those observations and share it with those who forget to look for beauty once in a while. I'll try not to get carried away with the romanticism but I make no promises. After all, this city needs a little more of that, doesn't it?
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